Designer: Groundwork
Brand: Gandia Blasco
CORD
The difficult balance between the minimal and the maximal
“With the CORD design, we sought to achieve an interaction between two seemingly contradictory elements: a minimalist lightness and a generous comfort. We began its design by asking ourselves how we could create maximum comfort with the minimum of materiality and volume.”
Morten Bo Jensen, fundador de Groundwork Studio
The CORD collection by GANDIABLASCO, designed by the Danish Groundwork Studio, represents a masterful exercise in cultural fusion and the distillation of design essence.
CORD is inspired by the long Scandinavian tradition of using paper cord in furniture production. This Nordic tradition intertwines with the functional elegance of the Mediterranean wicker culture and the international outdoor lifestyle.
The result is a collection of contemporary design furniture that exhibits an aesthetic which is both Mediterranean and Scandinavian, ideal for designing both lounge areas and dining areas, integrating perfectly into indoor and outdoor spaces.
Groundwork
GROUNDWORK Studio is a Copenhagen-based design office founded by Morten Bo Jensen, former in-house Chief Designer with 16 consecutive years for a leading Danish design brand. GROUNDWORK is deeply passionate about the design of refined products with a strong design DNA and the ability to stand the test of time. Our design-awarded work covers leadership in a wide range of product categories from furniture, lighting and accessories to entire kitchen and bathroom systems - and everything in between.