Designer: Norm Architects
Brand: Expormim
LOOP
Loop is a chair, but it is much more than that. It is a Dorian Gray chair for it never grows old. Its curvilinear shape drawing a sort of charming smile, its flexible backrest, neat lines and compact size bring back to memory those classic chairs inviting passers-by to sit around tiny tables at the popular cafés in turn-of-the century Viena and Paris.
“Loop is our take on the classic multipurpose chair: a dining chair, a café chair, a kitchen chair, a balcony chair, that extra chair in a nice corner or in the hallway. The reason is its construction, both classic and modern, an approach that makes it versatile and elegant, fit to any place and occasion. A chair that never grows old.”
Norm Architects
Much like human well-being, the essence of Norm Architects’ work is found in balance—between richness and restraint, between order and complexity. Each project— whether architecture, interiors, design or creative direction—is imbued with the same intrinsic quality: a simplicity that carries bigger ideas. Guided by the body and mind rather than by trends or technology, our projects explore ideas that not only look good but that also feel good: Architecture becomes thoughtful, minimalism acquires softness and visual matter assumes haptic qualities.