Designer: Jaime Hayon
Brand: Expormim
FRAMES
Frames has written a happy new chapter for an already old story, the same old tale of craft and tradition but within a new framework of clever design that takes advantage of a different, more joyous approach to the material. The narrative of design brings traditional outdoor furniture to the inside, adding a layer of glamour to the rustic charm of the material. What was once just a seasonal story can now be told all year round.
With its simple yet sophisticated aesthetic, Frames has all the features of a contemporary classic.
Jaime Hayon
Born in Madrid back in 1974, Hayon has developed his stunning career in many a city like Los Angeles and Paris before ending up in Treviso, where he became an active member of Fabrica, the renowned communications research centre sponsored by Luciano Benetton, and eventually in Valencia, where he has settled both his home and studio. His creative repertoire ranges from graphic art to the design of exclusive pieces of furniture and decorative objects, as well as hotel and restaurant interior design and even art exhibitions. Thanks to his versatility, he has played very different roles in the international art scene. Hayon’s high esteem for handicrafts, along with his extensive knowledge and genuine creativity, has allowed him to push the boundaries of many techniques and functions, giving as a result radically different collections for the most diverse clients.